工资条,淮安天气,古剑奇谭2-自动植物照料,家庭植物料理

国际新闻 · 2019-08-20
鹿关同寝

撰稿人 / 桑之未

轿车流转职业分析师 | 中国轿车流转协会专家委员会成员

(This article is attached with English translation)

【本文关键词】奢华车商场/经销商销量/商场份额/均匀价格/扣头率

这是2019年第6篇奢华车商场分析陈述,往期陈述可经过大众号底部菜单「月度陈述」获取,感谢您的重视!

1-6月,国内乘用车经销商零售销量1131万辆,同比添加4.8%,其间6月份乘用车经销商零售量239万,同比添加44.9%,环比添加23.7%;6月份清国5带动乘用车零售康复正添加。1-6月,20个奢华品牌经销商零售销量154.2万辆,同比添加16.9%,奢华车商场从头康复至两位数添加;其间6月,20个奢华品牌经销商零售销量32.5万辆,同比添加48.8%,环比添加23.8%;6月销量的高速添加是由整理国5排放的库存车形成的,7月销量将会回落,从7月前两周奢华车客流看,客流环比下降15%,7月销量压力较大。

2019年,1-6月社会零售总额轿车类为累计19113亿添加1.2%,其间6月为3669亿添加17.2%;其间笔者调研的上半年奢华车零售总额为6060亿,占比31.7%;6月清国5带动轿车消费快速添加但不继续,估计7月会大幅回落。本年2季度GDP增速6.2%,环比一季度下滑0.2%,季度添加创1992年来新低;上半年GDP添加6.3%同比下滑0.5%;经济增速放缓加大政府推出影响经济方针的可能性。

国5清库为奢华车商场下半年开展打下好根底

6月奢华车经销商库存得到开释,环比下降0.41为1.4个月,是全年库存最低月份;6月的清库存也是一个很好的PR点,许多顾客进店带动客流量的添加,6月奢华车商场客流添加18%,清国5导致奢华车商场全体扣头下滑0.73%为17.3%,创上半年新低。6月车企加大了对经销商的返利支撑力度,环比添加1个点,奢华车经销商全体新车出售赢利环比增至0.8%,赢利接连两个月为正;因为许多进口高价值车辆顺畅清库,带动6月全体新车成交均价上涨1.25万元;进口车商场前四个月销量同比下滑3%,1-6月份进口车商场累计出售45.2万辆同比添加8.8%,其间6月份进口车出售添加47.6%。

6月份的会集清库,经销商在厂家返利支撑赢利上升,但整李维嘉发悲伤慨叹车企业在清国5时遭到的丢失比较大,前期国5国6切换预备不充分的企业,虽然在6月份取得一次高速添加,可是7月份将会遭受比较大的应战;别的在半年节点清国5让整个职业完全整理库存,车企与经销商都能轻装上阵备战下半年车市,有利于新车的价格安稳;本年下半年有许多重要的会议即将举行,中美交易谈判估计会有阶段性成果,估计下半年国内经济状况好于上半年,而且上半年增值税下调的正面效果将会逐步闪现,奢华商场鄙人半年将会有一个较为宽松的开展空间。

紧凑型奢华车商场迎来快速开展

上半年增速最快的细分商场是紧凑级SUV商场,在宝马X1、Q3以及XT4、XC40等新产品带动下销量打破15.8万辆同比添加32%;其次是中型SUV商场添加24%达34.8万辆,这一商场的添加是由宝马X3带来的。中型轿车商场在奥迪A4L、奔跑C级带动下销量达37.8万辆同比添加16%;紧凑级轿车商场上半年添加19%,主要由奔跑A级奉献的。

奔跑领跑奢华车商场

以经销商零售维度调查商场,本年上半年奔跑(含smart)以36.8万辆同比添加2.4%,市占率24%,继续领跑国内奢华车商场,宝马(含mini)以36.7万辆同比添加31.2%,市占率23%位居第二,奥迪以28.6万辆同比添加12.6%,市占率21%排名第三。从细分商场视点看,奔跑在中大型轿滚吧好车车细分商场,奔跑E级以7.8万辆超宝马5系1.5万辆排名榜首;在中型SUV细分商场,奔跑GLC以6.8万辆超奥迪Q5L达1万辆排名榜首,本年头度进入紧凑级轿车商场的奔跑A级三厢,以3万辆的成果抢先奥迪A3将近0.2万辆排名榜首;中型轿车商场奥迪A4L抢先奔跑C级650辆排名榜首次;紧凑级SUV细分商场宝马X1以4.9万辆抢先奥迪Q3近1.2万辆的排名榜首。

城市销量Top10,奢华车销量均坚持正添加

到6月,全国轿车保有量超越100万辆的城市共有66个,与上一年同期相比,添加8个。其间,轿车保有量超越200万辆城市29个,超越300万辆城市11个,依次是北京、成都、重庆、姑苏、上海、郑州、深圳、西安、武汉、东莞、天津。其间北京、成都轿车保有量超越500万辆;本年上半年奢华车销量前十的城市分别是北京、上海、广州、成都、重庆、郑州、姑苏、杭州、西安、深圳,其间广州、姑苏、杭州、西安奢华车销量坚持两位数添加。

链接:美国奢华车商场上半年坚持负添加

美国上半年10个奢华车企累计出售83万辆,同比下滑2.35%;其间奔跑上半年在美国商场继续坚持抢先地位,上半年累计出售15.9万同比下滑8%,下半年随GLE、GLS等新车换代进入出售期后,奔跑销量有望进一步提高。宝马上半年在美销量为15.6万辆,同比添加2%,得益于新款3系、X3的销量提高。奥迪上半年在美销量为10万辆,同比下滑5.8%。

▼ 奔跑(含smart)

上半学生搞基年奔跑(含smart)在华累计销量350,004辆,同比添加1%;经销商零售数量为36.8万辆,同比添加2.4%,经销商零售数量高于官方销量数量1.8万辆,能够视为经销商多卖出库存,这对下半年销量的提高和价格的安稳有协助。奔跑品牌上半年新车均价坚持在46.5万元左右,新车扣头在10%左右,截止6月份经销商库存深度在1.2左右。

上半年三件工作对奔跑非常重要,一是,国产奔跑A级三厢成功的推出,这款针对中国商场规划,为奔跑拓宽了全新用户商场,1-6月累计销量近3万辆,商场扣头坚持在11%上下,成为这个细分商场销量和价格均最好的车型。二是,4月份的西安车主事情,对奔跑4-6月份的客流、订单、出售均发生必定的影响,奔跑经过调整销量方针,使得价格坚持平稳;三是,5月份推出《服务条约》,推进经销商服务收费透明化;《服务条约》的本质是改变了现有经销商的盈余模式,奔跑从5月下旬推出《服务条约》到7月中旬,奔跑品牌扣头率上升0.67%,同期奢华车商场全体扣头率下滑了0.73%,《服务条约》的推出也使得奢华车的竞赛从价格竞赛回归产品、服务的竞赛。

▼ 宝马(含MINI)

上半工资条,淮安气候,古剑奇谭2-主动植物照顾,家庭植物照顾年宝马(含mini)在华累计销量350,070辆,同比添加16.8%;经销商零售数量为36.7万辆,同比添加31.2%,经销商零售数量高于官方销量数量1万辆。宝马上半年新车均价坚持在37.8万元左右,新车扣头在17%左右,截止6月份经销商库存深度在1.2左右。

宝马上半年出售全体向好,经过调整出售策略,添加宝马X1、3系、1系等低价值车辆出售量,经过调整宝马5系、X3的销量,来提高经销商赢利,而且本年上半年分别对跟从批售使命的经销商发放了上一年第四季和榜首季度的补助。随下半年宝马X5 2.0发动机车型、改款7系、改款新3系等新车连续进入出售期,全年宝马经销商赢利有望能转正。

▼ 奥迪

上半年奥迪在华累计销量311,871辆,同比添加2.1%;经销商零售数量为32.2万辆,同比添加12.6%,经销商零售数量高于官方销量数量1万辆。奥迪上半年新车均价坚持在30.8万元左右,新车扣头在22%左右,截止6月份经销商库存深度在1.5左右。

奥迪上半年两款重要的车型奥迪A6L、奥迪Q3换代,并与整理国5相堆叠,对经销商赢利影响较大。下半年随完结国6切换以及改款新车的销量逐月爬高,经销商赢利和新车扣头起伏估计会好于上半年。

在ABB三家品牌中,奔跑、宝马在上一年末采纳国6车零售涨2个点的方法进行出售切换,到1季度除个别库存时间长车型外,现已完结清库。奥迪这次切换主要是一汽集团层面决议计划有问题,上一年国6施行不明朗状况下,谁也不愿意承当职责作出决定,假如提早切换会额定新增数以亿计的本钱,这对一汽集团完结A级绩效有必定影响。

▼ 凯迪拉克

上半年凯迪拉克累计销量114,592辆,同比添加1.98%;经销商零售数量为12.6万辆,同比添加23.1%;凯迪拉克国6切换比较失利,因为多款产品面对换代,只能连续国5车型出产和批发,6月份零售3.8万辆,同比添加186%,多款车型以5折方法促销,导致品牌成交均价进一步低至26.9万元,6月份品牌扣头环比添加0.5%至25.5%,继续领跑奢华品牌扣头新低。

▼ 雷克萨斯

上半年雷克萨斯累计销量93,823辆,同比添加36.5%;经销商零售数量为9.7万辆,同比添加38%。雷克萨斯上半年新车均价坚持在44.4万元左右,主要是LX销量提高带动全体价格上涨,截止6月份经销商库存深度在1.0左右。

上半年雷克萨斯ES、RX、LX经销商零售增幅较大,其间ES销量同比添加48%到达4.4万辆,ES交给一向受制于日本工厂的产能,热销的ES混动交给周期三个月以上;RX销量添加68%,LX销量添加52%,本年1月新投进的紧凑级SUV UX累计销量4200辆,下半年加长版RX进入出售周期,估计全年销量有望冲击19万辆。

▼ 捷豹路虎

捷豹路虎上半年经销商销量5.6万辆,其间第二季度销量环比上升38.6%;上半年,捷豹路虎在华销量完成批售、零售双合格;其间国产车型发现神行销量到达1.3万辆,XEL销量打破7000辆,进口车型揽胜、揽胜运动销量居前。截止6月经销商库存系数为1.57,上半年路虎品牌扣头在15%左右,捷豹品牌扣头在21%左右,路虎品牌的成交均价随揽胜、揽胜运动等车型销量的添加升至77.3万元,环比5月上涨1.6万元。年头以来捷豹路虎经过一系列主动调整,包含主动调整出售方针、简化商务方针等,捷豹路虎经销商的盈余才能呈上扬态势,库存水平也得到了大幅优化,相较半年前减少了超越30%的库存肯定量,随经销商库存进入合理区间,以及全新一代路虎揽胜极光等重要车型的上市,有助于零价格格坚持安稳和经销商销量的提高。

▼ 沃尔沃

上半年沃尔沃累计销量67,741辆,同比添加10.2%;经销商零售数量为7.1万辆,同比添加26.2%。截止6月份经销商库存深度在1.8左右,高于奢华车库存均值1.4,需求经销商恰当调整库存。上半年沃尔沃品牌市占率为4.2,扣头坚持在21%左右,但第二季度沃尔沃扣头率下滑较大至23%左右,6月三款主力出售车型,XC60扣头坚持在22%,S90坚持在25.6%,XC90坚持在23.5%左右;沃尔沃每个季度依据商场状况给经销商补助,一季度从前补助2.5个点左右;上半年返利水平坚持在20.5%左右。沃尔沃依据市占率调整销量,依据商场扣头状况,调整返利和给予经销商补助,是本年坚持高添加的原因地点。

▼ 保时捷

上半年保时捷累计销量42,608辆,同比添加28%;经销商零售数量为4.4万辆,同比添加48%。从4月开端,满意国六排放规范的 Panamera 和 Cayenne 车型连续投进商场,对保时捷的出售起到活跃的效果;8 月到店交给全新 Cayenne Coup;11 月全新 911开端在国内出售风流僵尸的都市生活,718 Boxster 和 718 Cayman,估计将在下一年年头供给契合国六规范的车型;首款电动车Taycan下一年头投进中国商场。

▼ 林肯

上半年林肯在华销量为22,074辆,其间第二季度销量为12,404辆,较上一年同期相比添加7%,与2019年榜首季度销量环比增幅达28%。其间林肯领航员Navigator继续坚持销量微弱添加势头,上半年销量同比增幅高达68%。全新林肯航海家Nautilus作为上半年上市的全新产品,同比添加29%。别的,林肯轿车MKZ的销量上半年也完成了同比添加6%。下半年随新款SUV飞行家上市,下半年销量有望好于上半年。

▼ 英菲尼迪

上半年英菲尼迪官方销量18,625辆,同比下滑8%;经销商零售数量为2.1万辆,同比添加15.7%;上半年新车成交均价在31万元左右,品牌扣头在18%左右,截止6月份,经销商库存为1.2。QX50是其主销车型,上半年零售挨近9300辆,另一国产车型Q50L销量同比下滑27.6%近6300辆。

▼ 玛莎拉蒂

上半年玛莎拉蒂经销商零售数量为5140辆,同比下滑0.6%;上半年品牌扣头在9%左右,主销SUV车型Levante上半年出售3270辆,同比下滑1.2%;Ghibli上半年出售1030辆,同比下滑12%,总裁出售为845辆。

▼ 歌颂

上半年歌颂经销商零售数量为7932辆,同比添加92.8%;上半年品牌扣头在11%左右,新车成交均价在33万元左右。两款国产SUV RDX、CDX上半年销量均超3100辆,国产轿车TLX-L销量也超越1000辆,带动歌颂品牌添加。

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Sang Zhiwei: The luxury car market resumed double-digit growth in 2019H1. Dealers’ profit increased under the support of subsidy from OEMs.

Written by / Sang Zhiwei

Insight into the Chinese Luxury Car Market

Report | Data | Consulting

Keywords:Luxury car market, Sales volume of dealer, Market share,Average selling price,Discountrate

This is the 6th luxury car market analysis report in 2019. The previous report can be obtained through the bottom menu "Monthly Report", thank you for your support!

From January to June, the domestic dealer retail sales of passenger car reached 11.31 million with an increase of 4.8% YoY. Among them, the retail sales in June was 2.39 million with an increase of 44.9% YoY and an increase of 23.7% MoM. The retail sales of passenger cars are recovering. From January to June, the dealer retail sales of 20 luxury brand reached 1.542 million, up 16.9% YoY. The luxury car market resumed double-digit growth. In June, the dealer retail sales of 20 luxury brand reached 325,000. The growth rate was 48.8%, up 23.8% MoM. The high-speed growth of sales in June was caused by clearing inventory with national V emission standard. The sales volume will fall in July. From the customer flow in the first two weeks of July, the customer flow decreased by 15% MoM. Sales pressure is high.

In 2019, the total retail sales of automobile category in 1H increased by 1.2% to 1911.3 billion, of which 366.9 billion in June increased by 17.2%. Among them, the total retail sales of luxury cars in 1H was 660 billion, accounting for 31.7%; the clearing inventory with national V emission standard boosted rapid growth in car consumption but this will not last. And it is expected to fall sharply in July. In 2019Q2, GDP growth rate was 6.2%, down 0.2% from Q1, and quarterly growth hit a new low since 1992. GDP growth in 1H was 6.3%, down 0.5% YoY. The slowdown in economic growth increased the possibility of government launching stimulus policies.

It has laid a good foundation for the development of the luxury car market in 2019H2 to c达利芙罗塔lear inventory with national V emission standard

In June, the inventory of luxury car dealers was released, with a decrease of 0.41 to 1.4 mont邹正断腿hs, which is the lowest month of inventory in the whole year. Clear inventory in June is also a good PR event. And many customers walk on site to drive the growth of customer flow. Customer flow increased by 18% in June. It caused the overall discount rate of the luxury car market to fall by 0.73% to 17.3% by clear inventory with national V emission standard, a record low in 2019H1. In June, OMEs increased their support for dealer subsidy with an increase of 1% MoM. The overall new car sales profit of luxury car dealers increased to 0.8% MoM. The profit was positive for two consecutive months. Many imported high-value vehicles got cleared smoothly. The average price of new car sales in June increased by RMB12,500. Sales volume of imported cars in the first four mon工资条,淮安气候,古剑奇谭2-主动植物照顾,家庭植物照顾ths fell by 3% YoY. The cumulative sales of imported cars reached 452,000 in 2019H1 with an increase of 8.8% YoY. Ans sales increased by 47.6% in June.

In June, dealer profit rebounded by the support of OEMs’ subsidy. However, OEMs suffered a large loss in clearing inventory with national V emission standard. Although in June most brands had a high growth, there will be a relatively large challenge in July. In addition, in the half-year node to clear inventory with national V emission standard , the entire industry will completely clean up the inventory. OEMs and dealers can lightly prepare for the second half of market, which is conducive to stability of new car price. There are many vital meetings will be held in 2019H2.. The China-US trade talks are expected to have a phased result. It is expected that domestic economic situation will be better than that of 2019H1. And the positive effect of VAT reduction in 2019H1 will gradually emerge. The luxury market will have a more relaxed development space in 2019H2.

Compact luxury market in rapid growth

The fastest-growing segment in 2019H1 was compact SUV market. Sales of new products such as BMW X1, Q3, XT4 and XC40 exceeded 158,000, up 32% YoY. It followed by mid-sized SUV market growth of 24% to 348,000. The growth of this market is brought by the BMW X3. The mid-sized car market was driven by Audi A4L and Mercedes-Benz C-class sales of 378,000, up 16% YoY. The compact car market grew by 19% in 2019H1, mainly contributed by Mercedes-Benz A-class.

Mercedes-Benz leads luxury car market

In 2019H1, Mercedes-Benz (includi工资条,淮安气候,古剑奇谭2-主动植物照顾,家庭植物照顾ng smart) sales increased by 2.4% YoY to 368,000 with a market share of 24%. It continued to lead the domestic luxury car market. BMW (including mini) sales increased by 31.2% to 367,000 with 23% market share ranked second. Audi sales increased by 12.6% YoY to 286,000 with 21% market share ranked third. From the perspective of market segmentation, Mercedes-Benz ranks first in the large and mid-sized car segment market. Mercedes-Benz E-class ranks first with 78,000 exceeded BMW 5 Series by 15,000. In mid-sized SUV market segment, Mercedes-Benz GLC has 68,000 exceeded Audi Q5L by 10,000 ranked first. This year's Mercedes-Benz A-class sedan, which entered the compact car market for the first time, ranked first with 30,000 exceeded Audi A3 by nearly 20,000. Audi A4L in the mid-sized car market is ahead of Mercedes-Benz C-class 650. In compact SUV segment, BMW X1 ranked first with 49,000 ahead of Audi Q3 with nearly 12,000.

Luxury car sales have maintained a positive growth in TOP10 cities of automobile sales

In June, there were 66 cities with more than 1 million car ownership with an increase of 8 compared with the same period last year. Among them, there are 29 cities with more than 2 million car ownership and 11 cities with more than 3 million car ownership. They are Beijing, Chengdu, Chongqing, Suzhou, Shanghai, Zhengzhou, Shenzhen, Xi'an, Wuhan, Dongguan and Tianjin. Among them, Beijing and Chengdu have more than 5 million car ownership .The top 10 cities in luxury car sales in 2019H1 are Beijing, S郑竹翎hanghai, Guangzhou, Chengdu, Chongqing, Zhengzhou, Suzhou, Hangzhou, Xi'an and Shenzhen. Among them Guangzhou, Suzhou Hangzhou and Xi'an luxury car sales maintained double-digit growth.

Link: US luxury car market maintains negative growth in 2019H1

In 2019H1, 10 luxury car OEMs sold a total of 830,000, down 2.35% YoY. Mercedes-Benz continued to maintain a leading position in the US market in 2019H1, with cumulative sales of 159,000 down 8%. And with new cars such as GLE and GLS will enter market in 2019而现在就算时针都停摆H2, Mercedes-Benz sales are expected to further increase. BMW sold 156,000 in the US for half a year, up 2% YoY, thanks to the sales of new 3 Series and X3. Audi sold 100,000 in the US in 2019H1, down 5.8% YoY.

Mercedes(including smart)

In 2019H1, Mercedes-Benz (including smart) accumulated sales of 350,00工资条,淮安气候,古剑奇谭2-主动植物照顾,家庭植物照顾4 in China, up 1% Y黄耀主oY. Dealer retail sales were 368,000, up 2.4% YoY. And dealer retail sales were higher than official sales volume of 18,000, which can be regarded as the clearance of inventory. It will help increase sales and price stability in 2019H2. The average price of new cars in 2019H1 remained at around RMB 465,000. And the discount rate for new cars was around 10%. As of June, the inventory depth of dealers was around 1.2.

In 2019H1, three things were very important for Mercedes-Benz. First, the工资条,淮安气候,古剑奇谭2-主动植物照顾,家庭植物照顾 successful launch of domestic produced Mercedes-Benz A-class sedan. This model was design for Chinese market and expanded new customer market for Mercedes-Benz. The cumulative sales of nearly 30,000 in January-June. The discount rate is maintained at around 11%, making it the best-selling model in t成人游戏his segment. Second, the ‘Xi'an car owner incident’ in April had a certain impact on customer flow, orders and sales of Mercedes-Benz in April-June. Mercedes-Benz adjusted the sales target to keep the price stable. Third, the Service Convention was launched in May. Promote the transparency of dealer service charges. The essence of the Service Convention is to change the profit model of dealers. From late May to mid-July, after the launch of Services Convention, brand discount rate rose by 0.67%. The overall discount rate of luxury car market fell by 0.73% at the same time. The launch of the Service Convention also made luxury market return to the competition of products and services from price competition.

BMW(including mini)

In 2019H1, BMW (including mini) sold 350,070 in China, up 16.8% YoY. The number of retailers in dealers was 367,000, up 31.2% YoY. And the reta孙道临为何不爱王文娟il sales volume of dealers was 10,000 higher than the official sales volume. The average price of new cars in 2019H1 is maintained at around RMB378,000. The discount rate for new cars is around 17%. As of June, the inventory depth of dealers is around 1.2.

BMW’s sales in 2019H1 are generally well. By adjusting the sales strategy, the sales volume of low-value vehicles such as BMW X1, 3 Series and 1 Series will be increased. By adjusting the sales of BMW 5 Series and 乡野春X3, the profit of dealers will be improved. The subsidies for the fourth quarter last year and the first quarter this year were released to dealers. With the BMW X5 2.0 engine model, the 7-series model, and the new 3 Series, these new models will enter the sales period in 2019H2. The profit of BMW dealers is expected to turn positive.

Audi

In 2019H1, Audi sold 311,871 in China with an increase of 2.1% YoY. The number of dealers retailed was 322,000, up 12.6% YoY. And the retail sales volume of dealers was 10,000 higher than the official sales volume. The average price of new cars in Audi in 2019H1 was maintained at around RMB308,000. The discount rate for new cars was around 22%. As of June, the depth of dealers' inventory was around 1.5.

In 2019H1, Audi's two important models, Audi A6L and Audi Q3, were replaced and faced clearance inventory with national V emission standard, which had a greater impact on dealers' profits. In 2019H2, with the completion of national V&VI emission standard switch and the sales of new cars, the sales of dealers and new car discounts are expected to be better than the first half.

Cadillac

In 2019H1, Cadillac sold 114,592 with an increase of 1.98% YoY. Dealers retailed 126,000=, up 23.1% YoY. Cadillac was failed in clearance inventory with national V emission standard, due to the replacement of multiple products. Only the productions with national V emission standard sold in June. The re叶万焕tail sales were 38,000 with an increase of 186% YoY. Many models were sold at a discount of 50%, resulting in a lower average brand price of RMB 269,000雷现平. In June, the brand discount increased by 0.5% to 25.5%, continuing to lead the luxury brand. The discount rate is at new low point.

Lexus

In 2019H1, Lexus sold 93,823 with a YoY increase of 36.5%. Dealers retailed 97,000足球宝贝彩绘, up 38% YoY. Lexus's average price of new cars in 2019H1 remained at around RMB444,000, mainly due to the increase in LX sa工资条,淮安气候,古剑奇谭2-主动植物照顾,家庭植物照顾les, which led to an overall price increase. As of June, the inventory depth of dealers was around 1.0.

In 2019H1, dealer retail sales of Lexus ES, RX and LX increased significantly, with ES sales up 48% YoY to 44,000. ES delivery has been subject to production capacity in Japan, and the best-selling ES hybrid delivery period is more than three months. RX Sales volume increased by 68% and LX sales increased by 52%. In January this year, the cumulative sales of compact SUVs reached 4,200. In 2019H2, the extended version of RX entered sales period. It is expected that the annual sales volume will hit 190,000.

Jaguar Land Rover

In 2019H1, Jaguar Land Rover sold 56,000, of which sales in the second quarter increased by 38.6%. Jaguar Land Rover achieved wholesale and retail sales targets in China. Among them, domestic models Discovery Sport sales reached 13,000. The sales volume of XEL exceeded 7,000. Imported models of Range Rover and Range Rover Sport were among the top sellers. As of June, the dealer inventory was 1.57. In 2019H1, Land Rover brand discount was around 15%, and Jaguar brand discount was around 21%. The average transaction price of Land Rover brand increased to RMB773,000 with the increase sales of the Range Rover and Range Rover. And with an increase RMB16,000 yuan compared with May. Since the beginning of the year, Jaguar Land Rover has made a series of active adjustments, including actively adjusting sales targets and simplifying business policies. The profitability of Jaguar Land Rover dealers has been rising. And the inventory level has been greatly optimized, which is more than 30% less than half a year ago. With reasonable range of dealer inventory, and the launch of important models such as the new generation Land Rover Range Rover Evoque, will help retail prices remain stable and dealer sales increase.

Volvo

In 2019H1, Volvo's cumulative sales volume was 67,741, up 10.2% YoY. Dealer retail sales were 71,000, up 26.2% YoY. As of June, the depth of dealer inventory is around 1.8, which is higher than the average of luxury car inventory of 1.4, requiring dealers to properly adjust inventory. In 2019H1, the Volvo brand market share was 4.2, and the discount was maintained at around 21%. However, the Volvo discount rate fell to around 23% in the second quarter. In June, the three main sales models, XC60 discount remained at 22%, S90 remained at 25.6% and XC90 maintained at around 23.5%. Volvo subsidized dealers according to market conditions every quarter, subsidized 2.5% in the first quarter. the subsidy level in the first half remained at around 20.5%. Volvo adjusts sales according to market share. It also adjusts rebates and subsidizes according to market discounts, which is the reason for maintaining high growth this year.

Porsche

In 2019H1, Porsche sold a total of 42,608, a YoY increase of 28%. Dealers retailed 44,000, a YoY increase of 48%. Since April, Panamera and Cayenne models that meet the national VI emission standard have been launched into market, which played a positive role in Porsche sales. In August, the new Cayenne Coup will be delivered. In November, the new 911 will begin to be sold in China. 718 Boxster and 718 Cayman are expected to provid唐树龙e models that meet national VI emission standard early next year. The first electric vehicle, Taycan, will be launched in Chinese market early next year.

Lincoln

In 2019H1, Lincoln sold 22,074 in China, of which 12,404 were sold in the second quarter, up 7% from the same period last year, and increase 28% compared with the first quarter of 2019. Among them, Lincoln Navigator continued to maintain strong sales growth, with sales growth of up to 68% in 2019H1. The new Lincoln Nautilus, a new product launched in 2019H1, grew 29% YoY. In addition, the sales of Lincoln MKZ also achieved a YoY increase of 6%. In 2019H2, with the launch of new SUV, the sales are expected to be better than the first half.

Infiniti

In 2019H1, Infiniti's official sales volume was 18,625, down 8% YoY. Dealer retail sales were 21,000, up 15.7% YoY. The average price of new cars was around RMB31工资条,淮安气候,古剑奇谭2-主动植物照顾,家庭植物照顾0,000, and the brand discount was around 18%. As of June, the dealer inventory is 1.2. QX50 is its main sales model. In 2019H1, retail sales were close to 9,300. The sales volume of another domestically produced Q50L decreased by 27.6% YoY to nearly 6,300.

Maserati

In 2019H1, Maserati dealers retailed 5,140, down 0.6% YoY. The brand discount was around 9%. 3,270 main sales SUV model Levante were sold, down 1.2% YoY. 1,030 Ghibli were sold down YoY. 12%, 845 Quattroporte were sold.

Acura

In 2019H1, the sales of retailers was 7,932 with an increas南旭东博客e of 92.8% YoY. The brand discount was around 11%. And the average price of new cars was around RMB330,000. The sales of two domestically produced SUVs RDX and CDX exceeded 3,100. And the sales volume of domestically produced car TLX-L exceeded 1,000, driving the growth of Acura brand.

copyright statement: This article is anoriginal article published by Sang Zhiwei for the first time. For reproduction or adapting, please communicate with the author. In case of any infringement, the infringer will bear the corresponding legal responsibilities. Jul. 25th, 2019, Beijing.

▪ ▪ ▪ MORE READING ▪ ▪ ▪

◈ Luxury car market returned to double-digit growth in May. OEMs increased subsidy to clear inventory with national V emission standard. Customer flow recovered to positive growth.

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